Why Choose Us

Searching for a dentist in the Apex-Raleigh area? At Bass & Watson Family Dental, we are aware that you have plenty of options to choose from. We have worked hard to ensure that if you choose our dental practice, you will look forward to coming back. Not convinced? Here’s a list of reasons on why should consider our dental practice. Be sure to check out our client reviews on Google.

Experience  and Consistency

Most of our team has been together for more than 17 years!!  It is hard to find that in Apex.  We love working together and it shows.  You will be greeted by the same faces each time you come in, which equals trust and deeper relationships.  Ask your friends, neighbors, and relatives about our friendly staff and comfortable atmosphere. Our staff is here to make you feel at ease, and to make your dental experience a positive one! Once you come in, we know you’ll agree that our practice is one of a kind!

You  Have our  Attention

People are usually amazed at the amount of time we are willing to spend with each individual patient in order to develop a relationship with you and better understand how to best care for your needs.  We don’t double book ourselves.  You deserve and receive our full attention.

Clean and Professional

We take the safety of our patients and team seriously. We go the extra mile in being sure we exceed the safety recommendations of the Centers for Disease Control (CDC) and Occupational Safety and Health Administration (OSHA).

During COVID-19 our team is taking all the extra cautionary measures to provide a completely safe environment for our clients. We care deeply about the health and safety of all of our clients and staff. We are working to ensure no one gets COVID-19 from visiting our office.

Knowledge and Skill

When you are looking for a dentist, you should try to find someone who continues to learn and develop their skills in our rapidly changing world.  Dr. Michael Bass and Dr. Rob Watson are continually educating themselves and their team on the most current techniques and technologies in dentistry.  In doing so, they are ensuring that their patients will receive the highest quality services available. In addition to all general dentistry services, they also provide cosmetic dentistry and dental implants.

A Wide Varity Of Dental Services

For a wide variety of ages. Our team is skilled and experienced in a variety of services, these include:

    • Same Day Crowns
    • Dental Implants
    • Sedation Dentistry Services
    • Cosmetic Dentistry Services
    • Pediatric Dental Services
    • Wisdom Teeth Removal
    • Root Canal Services
    • Preventative Dental Services
    • Invisalign
    • Oral 3D X-Raying and Imaging
    • Restorative Dentistry

We strive to be your one-stop-shop for all your dental needs. Expanding our services and expertise to meet our clients needs has been a top-priority.

Advanced Technology

This is a tech-savvy practice.  We have the latest 3-D X-ray (CBCT), lasers, digital photography, CAD/CAM technology for making one visit crowns, computer-guided implant systems, computerized color matching, text enabled appointment reminders, biological products and the list goes on and on.  Come on in to see what we are adding next.


We will do what it takes to help you relax.  We have overhead TVs with Netflix or cable TV, headphones, warm blankets, complimentary bottled water, essential oils, Nitrous Oxide (laughing gas), oral sedatives, IV sedation and more.  Best of all, we are willing to take our time with you until you feel comfortable.

Affordability and Wide Variety of Financing Options

Our dental practice knows that not everyone has top notch dental insurance. That’s why we strive to make our prices reasonable, with a variety of financing options. We are one of the few dental practices in the Apex area that provide financing options for clients with no dental insurance. We do this because we are aware that some employers no longer offer dental insurance.
If you do have dental insurance, we will see what options are available.

Centralized Location in Apex

Our dental practice has a centralized location in Apex, being right off the 55. Being north of Fuquay-Varina, and Holly Springs, and 20 minutes from Durham or Downtown Raleigh, our Apex location makes your drive to the dentist simple and quick if you’re coming to us from anywhere around the triangle.